More courageous creativity. More validated, too.

When you have a line of salad dressings that are just 50 calories, 2g of sugar or less, and they taste great—it nearly sells itself. So, we decided to keep the messaging simple. Like, reallllllly simple.

We took a riderless bike and turned it into a metaphor. Then, with a little movie magic, we took that metaphor on a ride through the real world of our client’s clients’ businesses. Thanks to the bike, CLA is now the accounting firm that brings balance to businesses around the world.

As the Pebble Beach Resort neared its 100th Anniversary and would host a US Open in the same 18 months, they were completing major resort renovations and an expansion. Aggressive goals for occupancy, Rev/Par and ADR drove the disciplined planning and development of the milestone campaign and program.

To achieve these aggressive goals, it was quickly agreed that the targeting would need to expand beyond the core golf target, and included both the C-Suite and affluent travelers seeking new, unique experiences. The creative strategy leveraged a unique duality, paying homage to the storied history of the brand while reinforcing the commitment to innovating and modernizing the guest experience. The resulting creative platform was aptly titled: History in the Making.

When consumer insights revealed that audiences viewed Monarch Beach as upscale, while at the same time comfortable and relaxed, we positioned it as the ultimate place you can be “Chilluxe”. 

When there’s only one word to describe a landscape as majestic as Mammoth Lakes, California, you own it. Then you let nature do the rest of the talking — or in our case, the showing. 

From a mix of live-action shooting and cutting-edge 3-D modeling, to an aggressively negotiated media presence centered around some of live sports’ biggest events, we helped California make a big leap back into the spotlight.

Comprehensive digital and video advertising solutions lean in to humor and wit to educate consumers on why California grown products are better than domestic and international options. The points of differentiation extend beyond just the freshness and quality, and remind everyone that in California we do it a bit different. After all, California Grown commodities are Grown to be Great.  

In a new assignment for VSP, we developed a unified campaign for three lines of business that showed how vision can play an important role in accomplishing our everyday goals.

Across all media channels, San Diego’s brand advertising not only delivered good vibes, it consistently delivered travel intent and helped drive overnight hotel stays.

The Shipyard helped Weleda reinvigorate a 100-year old brand with a unique natural beauty story and a novel approach to engineering brand love across 575 audiences simultaneously. With every audience representing another revenue stream, hundreds of audiences drove exponential growth for the brand.

From custom advertising solutions to experiential activation, we engineered the California road trip experience across the entire media ecosystem to capture and engage audiences.

The brief was clear: rebuild the Bollé brand in North America. So rather than making decisions in a vacuum-sealed boardroom, we aired out multiple new Bollé brand stories in real media, giving guidance and confidence to the next wave of brand bets we’re helping Bollé make (and sold product along the way).

When EVs first arrived, they were “the future”. But they posed big challenges. Too expensive, short driving ranges, and charging stations few and far between kept people from jumping in. But we’re there now. EVs are less expensive, have longer ranges, and thanks to SDGE, there are thousands of charging stations all over San Diego. It’s time to LOVELECTRIC.

When you have a campaign called “No Small Adventure,” no small marketing solution will do. Mammoth Lakes is a larger-than-life destination, and what better way to show it off than with an immersive 360º experience?

When BrewDog wanted to launch its alcohol free brands in North America, we gave "AF" an entirely new meaning.