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What we believe

Learn our human code to engineering brand love.

The Shipyard builds performance-driven brands that audiences love by applying modern mindsets to established models. We think, plan and create differently. Here’s the human code we follow:
01

Authenticity always attracts

Now more than ever, brands need a clear sense of self. Knowing what your brand stands for is the root of authenticity. And authenticity is your brand giving audiences clear reasons to love it.
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02

Data science is a human thing

Data itself isn’t enough. It takes talented hearts and minds to interpret audience data into meaningful insights, predictive models, innovative strategies and media activations that make your brand practically irresistible.
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03

Be open minded
and experimental

We’re a test-and-learn, always-tinkering-and-optimizing kind of place. Champions of innovative thinking across all disciplines, constantly trying new things, challenging old expectations, and reimagining what’s possible.
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04

Brands should be good listeners

We’re hardcore data science geeks.
But we know that at its core, data science and research is simply about being a good listener. We help brands become better listeners every day. That’s what we do.
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05

Modern love needs modern measures

We’re modernizing the methods that measure sentiment and affinity, so we can measure the love for your brand with as much precision as engagement and conversion.
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