Independent agency The Shipyard has been selected to handle the marketing needs of Utah ski resort Snowbird. The Shipyard will be responsible for developing an overarching brand positioning and advertising campaign covering brand experience, audiences and seasons.
“We are thrilled to welcome Snowbird to the agency and look forward to partnering with them to create a single rallying point that will synchronize all their business units around a holistic Snowbird brand story and attract more thrill seekers/adrenaline junkies to the most legendary mountain in the country,” said Lance Porigow, The Shipyard’s evp/growth in a statement.
The business was awarded after a three-month review and was an outcome of the agency’s Engineering Brand Love approach—“Engineering” points to The Shipyard’s ability to systematically break down the brand experience to build “Brand Love” between customers and brands.
“The Shipyard got right to the heart of our challenge and captured the spirit of our brand. Their team intuitively understands how to build a solution that we can pressure test across our entire business,” said Tess Hobbs, senior director of marketing at Snowbird in a statement. “We’re excited to go on this transformational journey together.”
The Shipyard will develop a business alignment strategy, brand storytelling platform, new brand guidelines and a series of integrated campaigns across a multi-year implementation timeline.
“Snowbird is a mythical place among the ski and snowboard faithful. Being trusted to tell its story in a way that makes the legend tangible to those who haven’t yet visited is a great honor,” said The Shipyard’s CCO David Sonderman in a statement.
Snowbird is located 29 miles from Salt Lake City International Airport and features 2,500 acres of terrain, as well as year-round mountain experiences.
The Snowbird win comes on the heels of The Shipyard’s recent new partnerships including T. Marzetti, International Hotel Group (IHG), Clifton Larson Allen (CLA), Huntington Bank, Visit SLOCAL, Serengeti and California Wine Institute. The agency now totals 150 people across four cities—Columbus, Newport Beach, Sacramento, and San Diego. The Shipyard is a member of Worldwide Partners.