Featured in AdWeek, Shoot, and Ads of the World.
Known for its breathtaking landscapes and diverse array of activities, Mammoth Lakes unveils a trailblazing campaign aimed at redefining outdoor adventure for all. Created by The Shipyard and entitled "Mammoth Lakes: Unreal for All," the integrated campaign challenges stereotypes and invites everyone to experience the magic of the outdoors, regardless of age, ethnicity, body type or skill level.
At the heart of the campaign is Craig DiMartino, a climber and motivational speaker, who serves as the journey’s guide. DeMartino's story of recovery from life-threatening injury to empowerment resonates as he leads both disabled and able-bodied friends through the wonders of Mammoth Lakes, dispelling the notion that nature is inaccessible to those with disabilities.
Story continues beneath media.