The Shipyard Hosts Thought-Provoking Panel

“Disrupt the Disruptors”

Top Marketers from GE, JetBlue, Microsoft & Scott’s to Explore How Companies Can Inoculate Themselves Against Disruption

 

NEW YORK, Sept. 28, 2016 /PRNewswire/ — Almost all of the literature on disruption is what to do after disruptive entrants enter the market. There is far less on what to do in order to prevent the threat. Prevention is an order of magnitude easier and less expensive than waiting for the threat to become real.

With this backdrop, independent marketing consulting firm The Shipyard hosts “Disrupt the Disruptors: How Companies Can Inoculate Themselves Against Disruption.”  The live-streamed program is part of this year’s Advertising Week and takes place Thursday, September 29th at 11:00AM at BB King’s on 237 West 42nd Street in NYC.

The Shipyard’s Chairman & CEO Rick Milenthal notes: “All marketers face disruption today.  They need the data, the strategy and the ideas to navigate for success.  We are proud to host this panel with great thought leaders on this important subject.”

The panel will be Co-Moderated by Jon Bond, Chief Tomorroist at TOMORRO\\ who comments: “Companies need to know what to do way before disruption hits them and old strategies no longer work. I hate change. I just hate being irrelevant more.”

The complete line-up of panelists include:

  • Geoffrey Colon, Author of “Disruptive Marketing;” Product Marketing Manager, Bing Ads at Microsoft;
  • Kelly Donahue, Associate Director of Global Content & Programming at GE;
  • Nancy Elder, Vice President & Chief Communications Officer at JetBlue Airways;
  • Patti Ziegler, Chief Digital Marketing Services Officer Scotts Miracle Gro.

Ben Clarke, Co-Moderator and President of The Shipyard plans to pivot the panel conversation toward experimentation and how it can be used as a key strategy in preventing disruption. His in-depth and just-published Fast Co piece explores why Netflix, P&G and Facebook conduct thousands of failed experiments each year.

Clarke adds: “These days, the true test of how innovative a company can be is how well it experiments.”


About The Shipyard

The Shipyard has experienced exponential growth since its inception in 2013 and is creating digital transformation for the world’s most significant brands – where high velocity content creation meets big data, where competitive strategy meets creative and disruptive advertising: Big Data. Big Ideas.

It was founded in 2013 by industry veteran Rick Milenthal, who was CEO of the leading national digital agency, Engauge, now a part of Publicis Groupe; and marketing technology pioneer, Ben Clarke, who was CEO of People To My Site.

In just two years the agency has grown to one of the nation’s leading independents, recently acquiring the West Coast ad agency O’Leary and Partners and the Colorado based Content Marketing pioneer, Revolocity. Clients include AEP – American Electric Power, Angie’s List, Donato’s Pizza, Virgin Casino, Tropicana Online, Jibo, Scott’s, Fantastic Sam’s, WD 40, Orange County Credit Union and Co-op Financial services.