IT’S TIME TO DISRUPT THE DISRUPTORS


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About transforming brands to succeed in an era of marketing disruption, about creative ideas empowered by data-driven thinking, about the state of integrated communications or the mass personalization of media, about the local power of national brands. At The Shipyard, we’re all about building solutions to any client challenge.

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SCOTTS MIRACLE-GRO #KIR


Content | Media | Social

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CO-OP THINK


Content | Web | Social

frigidaire

FRIGIDAIRE


Content | Media | Analytics

blazepizza

BLAZE PIZZA


Content | Branding | Social

nationwide

NATIONWIDE BANK


Content | Video | Analytics

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SCOTTS MIRACLE-GRO (#KIR)

When it was announced that the the 2015 Women’s Soccer World Cup would be played on turf, teaming up with Abby Wambach to extoll the benefits of real grass was a natural fit. We brought the conversation to the people with #keepitreal.

SCOTTS MIRACLE-GRO (#KIR)

When it was announced that the the 2015 Women’s Soccer World Cup would be played on turf, teaming up with Abby Wambach to extoll the benefits of real grass was a natural fit. We brought the conversation to the people with #keepitreal. We took to Tumblr, and created a content-based conversation hub featuring our soccer heroes as well as hopefuls who believe that real sports should be played on real grass through a mix of targeted paid native distribution and social media, the campaign has earned over 1.5M video views, with over 30% being earned. And moreover, Scotts Miracle-Gro’s brand sentiment shifted from 43% negative to 92% positive.

We took to Tumblr, and created a content-based conversation hub featuring our soccer heroes as well as hopefuls who believe that real sports should be played on real grass through a mix of targeted paid native distribution and social media, the campaign has earned over 1.5M video views, with over 30% being earned. And moreover, Scotts Miracle-Gro’s brand sentiment shifted from 43% negative to 92% positive.

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Co-Op THINK

Since beginning as a conference in 2008, THINK has experienced double-digit YOY growth and become a beacon attracting new business opportunities for CO-OP Financial Services. We have partnered with CO-OP to bring THINK content to credit unions via multiple points – from the 4-day live event to print and online, an app, and thriving social media channels.

Co-Op THINK

Since beginning as a conference in 2008, THINK has experienced double-digit YOY growth and become a beacon attracting new business opportunities for CO-OP Financial Services. We have partnered with CO-OP to bring THINK content to credit unions via multiple points – from the 4-day live event to print and online, an app, and thriving social media channels. In 2016, THINK resulted in 182 trade media stories, and earned over 64M impressions in consumer media including The Huffington Post, US News + World Report, AllBusiness.com, Inc., and Forbes.com. THINK has become THE brand for credit union innovation—and a powerful reason to believe for CO-OP clients.

In 2016, THINK resulted in 182 trade media stories, and earned over 64M impressions in consumer media including The Huffington Post, US News + World Report, AllBusiness.com, Inc., and Forbes.com. THINK has become THE brand for credit union innovation—and a powerful reason to believe for CO-OP clients.

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BLAZE PIZZA

Blaze came to us as a new brand with an idea that would shift the food industry. They needed branding that was as disruptive as their model. We developed the brand look and cascaded across advertisements, in-store decor, POP, product, packaging, uniforms and social.

BLAZE PIZZA

Blaze came to us as a new brand with an idea that would shift the food industry. They needed branding that was as disruptive as their model. We developed the brand look and cascaded across advertisements, in-store decor, POP, product, packaging, uniforms and social. We helped the brand’s grassroots social approach by creating targeted, custom content to connect with their ideal audience. In just over 3 years, Blaze Pizza has expanded to 31 states with over 150 locations, and is growing faster than ever.

We helped the brand’s grassroots social approach by creating targeted, custom content to connect with their ideal audience. In just over 3 years, Blaze Pizza has expanded to 31 states with over 150 locations, and is growing faster than ever.

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Frigidaire

Appliance shopping can be confusing, frustrating, and all-around not so fun. Frigidaire aims to change the experience to one of enjoyment, aspiration, and passion. To achieve that, we created “Time’s On Your Side,” a web series and campaign around the passion of cooking, hosted by Elisha Joyce, an emerging chef, author and mom.

Frigidaire

Appliance shopping can be confusing, frustrating, and all-around not so fun. Frigidaire aims to change the experience to one of enjoyment, aspiration, and passion. To achieve that, we created “Time’s On Your Side,” a web series and campaign around the passion of cooking, hosted by Elisha Joyce, an emerging chef, author and mom. We used the content to populate digital platforms, social sites and Frigidaire.com. It became an important piece of the consumer journey and energized Frigidaire’s YouTube channel, created an average of 60K video likes with every Facebook post, increasing YouTube views from 100K to 6M. The campaign also increased Frigidaire’s website traffic by 75%, with key increases to product pages–helping their audience while providing passionate product endorsements, from one cook to another.

We used the content to populate digital platforms, social sites and Frigidaire.com. It became an important piece of the consumer journey and energized Frigidaire’s YouTube channel, created an average of 60K video likes with every Facebook post, increasing YouTube views from 100K to 6M. The campaign also increased Frigidaire’s website traffic by 75%, with key increases to product pages–helping their audience while providing passionate product endorsements, from one cook to another.

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Nationwide Bank

Nationwide bank was looking for a new way to reach consumers to sell auto loans in the crowded online space. Unlike big lenders, we could be on the side of the consumer – empowering them to get a pre-approval and take control of the car buying process.

Nationwide Bank

Nationwide bank was looking for a new way to reach consumers to sell auto loans in the crowded online space. Unlike big lenders, we could be on the side of the consumer – empowering them to get a pre-approval and take control of the car buying process. To do this, we built content on very specific topics where there is both search volume and reasonably low competition (findable content). Then filled in with content that was designed to complete the Finance, Find, Buy story, but had lower expectations to rank organically. The results were incredible: Over 5 months, we increased traffic to the site by over 1000%— and increased conversions for pre-approvals by 1225%.

To do this, we built content on very specific topics where there is both search volume and reasonably low competition (findable content).  Then filled in with content that was designed to complete the Finance, Find, Buy story, but had lower expectations to rank organically. The results were incredible: Over 5 months, we increased traffic to the site by over 1000%— and increased conversions for pre-approvals by 1225%.

Revolocity

CONTENT MARKETING
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Mediopolis

MEDIA
ENGINEERING
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Ad Agency.com

LOCAL
SOLUTIONS
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Total Intelligence

TOTAL
INTELLIGENCE
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If you know enough about a consumer to only give them what they want, then marketing becomes a service rather than an intrusion

— Jon Bond