8:00am

Breakfast & Registration

1:00pm

Creativity in Marketing: Do the Magic Computers Help?

Sarah Gormley, Marketing Director, Columbus Metro Library
Cameron Potts, Managing Director of Public Relations and Internal Communications, CLA
Megan Smuckler, Marketing Leader with Digital Expertise, Huntington National Bank
Anna Vonderhaar, Director of Marketing, The Ohio State University
Moderated by: Reuben Webb, B2B Editorial Lead, The Drum

9:00am

Welcoming Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Joe Varano, Vice President of Content & Community, Brand Innovators
Rick Milenthal, Chief Executive Officer, The Shipyard
Emcee: Patti Ziegler, Chief Marketing Officer, The Shipyard

1:30pm

Engineering the Conditions for Belief

Amanda Moul, EVP, Client Engagement, The Shipyard

9:15am

Engineering Brand Love

Rick Milenthal, Chief Executive Officer, The Shipyard
Patti Ziegler, Chief Marketing Officer, Shipyard
Moderated by: Sarel Meirovich, Senior Vice President, Global Sales, Illumin

2:00pm

Beyond Trends: Building Brand Love That Lasts

Emily Cushman, Senior Brand Manager, Dinner Sides, Bob Evans
Molly Lombardi, Director of Marketing, White Castle

9:45am

The Modern Playbook for Engineering Brand Love

Heather Ditty, Vice President, Marketing & Events, NHS Sports Group
Jim McCoy, Vice President, Sports Marketing, Print & Promotions, Nationwide
Moderated by: Jes Jenzen, Senior Account Director, Kargo

2:30pm

Networking Break

10:15am

The Loyalty Loop: Turning Buyers into Believers

John Shirley, Senior Director of Sales, Attain
Jason Marchioni, Senior Account Executive Client
Executive, DIRECTV
Moderated by: Traci Graziani, Head of Brand and Trade Marketing | Away From Home, Kraft Heinz

2:45pm

Always in Season: Creative That Moves at the Speed of the Market

Kent Rademaker, Director, Enterprise Creative Lead from Scotts Miracle Gro
Moderated by: Chad Rogers, Managing Partner, CRO, Lemonlight

10:45am

Networking Break

3:15pm

Beyond the Dashboard: Measuring What Makes People Love a Brand

Evan Pardue, Senior Director, Marketing & Brand, Condados Tacos
Leah Rogers, Vice President, Select Advisor Group & Affluent Strategy and Support Manager, JPMorgan Chase & Co.
Moderated by: Gina Smart, Senior Vice President Sales, GumGum

11:00am

Innovation Through Partnership: Engineering Experiences Consumers Love

Ryan Chenault, Vice President of Marketing, Columbus Blue Jackets
Tracy Hedrick, Assistant General Manager, Promo Strategy, Marketing & Comms - Schottenstein Center & Nationwide Arena, Columbus Arena Sports & Entertainment
Sarah Townes, Chief Marketing and Innovation Officer, Experience Columbus
Moderated by: Anderson David, Brand Partnerships Lead, TeamSnap

3:45pm

Turning Fans into a Fandom: Engineering the Ultimate Brand Connection

Linda Lollo, Director, Global Social Media, Goodyear 
Nikia Reveal, Chief Brand Officer, Huntington
Moderated by: Erin Sesto, Director, Client Partnerships, Zeta Global

11:30am

Reinventing Without Losing What Your Consumers Love

Aaron Sobol, Head of NA Media Investment, Unilever
Moderated by: Erica Wertheim, Head of Sales, Perion

4:00pm

Closing Remarks

Rick Milenthal, Chief Executive Officer, The Shipyard

12:00pm

Lunch

4:15pm

Music Engineers Brand Love

Rick Milenthal, Chief Executive Officer, The Shipyard