A man and woman walk away from the Joby aircraft on a tarmac, their shadows long behind them

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Joby Aviation

A vehicle drives forward with a large sun in the background

Veloz

Putting the EV in everyone

  • Campaign Development
  • Brand Strategy
  • Media Strategy & Buying

Challenge

Many Americans were curious about electric vehicles, but uncertainty kept them on the sidelines. Questions about charging, range, cost, and choice made EV ownership feel complicated and out of reach. Veloz needed to change that by creating a national education effort that spoke to everyday drivers and positioned EVs as a practical option for real life.

Solution

We reframed EVs around real life. Instead of selling an ideology, we tackled the everyday realities that matter most to drivers: range, charging, cost, and choice. We built ElectricForAll.org as a simple, national education hub where people can compare models, calculate savings, explore incentives, and find charging by ZIP code. That experience launched alongside a series of videos voiced by Nick Offerman and a fully integrated media rollout across broadcast, digital, social, audio, and OOH.

Impact

In Q3 2025 alone, Electric For All generated 1.4B total impressions, including 701M earned, and drove 1.3M high-intent actions — from model searches to charging lookups and savings calculations. With 1.5M+ site visits, the platform didn’t just reach drivers; it educated them. Today, Electric For All stands as one of the most powerful brand-neutral platforms accelerating EV adoption in the U.S.

A detailed vehicle drives along a road with silhouettes of other vehicles in bright pops of color A phone with a charging icon sits on a desk next to a laptop, a pair of keys and a coffee mug
A screen from the Veloz campaign by The Shipyard shows an electric vehicle driving by a gas station A screen from the Veloz campaign showing an electric vehicle parked at a rest area with a cityscape in the background
A screen from the Veloz campaign by The Shipyard showing an electric vehicle leaving a house A screen from the Veloz campaign by the Shipyard shows an electric vehicle driving past a field growing crops and a tow truck.