Actor Danny Trejo sticking out of a washing machine, pointing with an incredulous look on his face

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Close up of a knife slicing through a pepper, the reflection on the knife shows the inner workings of a factory

Swisslog

Revealing the behind-the-scenes impact

  • Campaign Development

Challenge

In a crowded warehouse automation category, Swisslog’s technology risked blending into a sea of specs, features, and functional claims. Competitors talked performance; few made the impact human. Swisslog needed to stand out. Not just as a technology leader, but as the force powering everyday moments across retail, grocery, and e-commerce.

Solution

Instead of leading with robots, we built a creative platform that showed what Swisslog makes possible in real life: the moments behind the order, the cereal, the service, and the smile. Cinematic film and stills paired human scenes with Swisslog solutions at work, revealing how advanced automation quietly powers daily routines. That idea scaled into an integrated campaign: modular video, digital ads, landing pages, social content, and a cohesive trade show presence. All working together to connect complex technology to tangible outcomes across channels and markets.

Impact

An ABM program brought the campaign to life, reaching 100% of Swisslog’s Tier 1 and Tier 2 target accounts and driving 72% of those accounts to click through to Swisslog landing pages. Of those visitors, 21% explored multiple pages. Clear proof that human-centered storytelling didn’t just capture attention, it pulled buyers deeper into the brand.