Marzetti Simply

It Simply Sells Itself

• Brand Strategy
• Campaign Development
• Media Strategy & Buying
• Analytics & Attribution

Challenge

When your salad dressing has just 50 calories, 2g of sugar or less, and actually tastes amazing, the campaign kind of writes itself. So we kept it simple. Like, really simple.

Solution

We leaned into the name and let the product do the talking with sharp, punchy creative built around bold health claims and better-than-expected flavor. The work ran across paid, social, influencer, and video — all trimmed to the essentials.